KitKat, the official chocolate bar of Formula 1®, is shifting into high gear with the launch of a world-first innovation—the KitKat F1 Chocolate Car—alongside exciting fan activations at the Formula 1 Qatar Airways Australian Grand Prix from 6–8 March 2026.
To celebrate the partnership, KitKat has crafted a unique chocolate masterpiece in the shape of an F1 car—the first of its kind globally. Made with smooth milk chocolate and packed with crispy cereal and signature wafer pieces, this limited-edition treat will hit shelves in major Australian retailers from January 2026. Available in 29g, the KitKat F1 Chocolate Car is set to delight F1 fans and chocolate lovers alike.
But the excitement doesn’t stop there. The KitKat x Formula 1® partnership goes beyond trackside branding, delivering immersive experiences for fans worldwide. From exclusive merchandise, in-store activations, a consumer promotion, limited-edition products, and Netflix’s Formula 1: Drive to Survive ad placements, KitKat is bringing the thrill of F1 closer than ever.
From 10 January to 10 March, AU & NZ shoppers will have the chance to WIN the ultimate VIP F1® experience – a trip for two people to the Formula 1 Pirelli Gran Premio D’Italia 2026 in Monza, Italy! Plus, 1,000 exclusive KitKat F1® merch prizes to be won. To enter, purchase any 2 KitKat chocolate products (bars, blocks, share bags, racing car, Easter range only) in a single transaction, retain your purchase receipt and enter at kitkat.com.au/f1*.
Nestlé General Manager Confectionery & Snacks, Andrew Lawrey, said “Our partnership with Formula 1 demonstrates how we are investing at scale behind our most iconic brands and creating unique experiences for Aussie and Kiwi KitKat fans.
“This KitKat Formula 1 chocolate car brings the ‘Have a Break, Have a KitKat’ message to F1 fans worldwide.”
*Buy any 2 KitKat® chocolate products (bars, blocks, bags, race car & Easter range only) and enter and view terms and conditions at www.kitkat.com.au/f1. Between 10.01.26 – 10.03.26 (AEDT/NZDT). AU/NZ res. 18+. Retain receipt. Max 1 entry p/trans. Max 1 prize p/person (excl. SA res.). Draw: 802/558 Pacific Highway, St Leonards NSW 2065, Australia at 12pm AEDT 12/03/26. Major Prize: Trip for 2 to Monza, Italy between 3-7 Sept. 2026 incl. return flights, 4 nights accommodation, Paddock Club™ tickets to FORMULA 1 PIRELLI GRAN PREMIO D’ITALIA 2026 + more, valued at up to $55k AUD. Minor Prize: 100 x KitKat® x F1® Branded Cup ($80AUD ea); 100 x KitKat® x F1® Branded Backpack ($80AUDea); 300 x KitKat® x F1® Branded Cap ($40AUD ea); or 500 x KitKat® x F1® Branded Tote Bag & KitKat® Chocolate Bar ($10AUDea). Total prize pool up to $88,000AUD/$96,020NZD. Winners notified & published on www.nestle.com.au/productnews/winners by 19.03.26. Claim prize by 19.06.26. Redraw occurs 24.06.26. Authorised under: ACT Permit No. TP 25/01954, NSW Authority No. TP/04525 and SA Permit No. T25/1461. Promoter: Nestlé Australia Ltd and Nestlé New Zealand Limited.
The F1 logo, FORMULA 1, F1, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
